Who we are

Deluxe Furniture, a division of MINAYE PLC is an exclusive, top leading supplier of Office, Home, Cafeteria, Bar and Restaurant furniture, Safe Box, Metal Cabinets, Vertical Blinds, Mattresses, Porcelain Tiles, and many more. Deluxe Furniture also manufactures Kitchen Cabinets, Beds, Wardrobes, and different Office Furniture. Today, we are the leader in the market with 8 branches in Addis Ababa and 1 in Hawassa, with a total of more than 6600m2 of showroom area, and plan to expand more into the other major towns of the country in the near future.

After being in business for 14 years, we have made ourselves experts in the business with many letters of recommendation from different companies for providing quality goods at a reasonable price, excellent customer service, efficient delivery and assembly service, as well as excellent after sales service with free maintenance services and reasonably priced spare parts. Our purpose is to provide home & Office furnishings and services that create a beautiful and comfortable home or Office for our customers.

As a family business, we are committed to creating long-term relationships with our customers by providing an outstanding environment to shop in with the best customer service possible. With the above in mind, we are sole agents to all our suppliers. And our suppliers are recognized with many awards as well as many quality and standard certifications. We carry a variety of Furniture - from secretarial chairs to presidential desks for your office and from children’s beds to luxurious sofa sets for your home, custom made vertical blinds for your windows, top quality granite and porcelain for your floors and our Korean made safes, fireproof cabinets and other security products decorated with many global quality, safety and assurance certifications are made by Diplomat Safe, one of the top leading suppliers of security products in the world.

Deluxe furniture is now a proud employer of more than 250 full time employees.

Number of Showrooms

8 +

Satisfied Clients

1500 +

Years of Experience

15 +


To be the primary choice of Ethiopia’s furniture market and become a one-stop shop for all interior needs by 2020.


Deluxe Furniture has committed itself to promote the following organizational values both at institutional level and among its staffs.

  • Quality
  • Ownership
  • Teamwork
  • Diversity
  • Innovation
  • Ethics
  • Respect
  • Customer Satisfaction
  • Reliable Partnership
  • Transparency
  • Efficiency & Effectiveness
  • Environmental & Social Sustainability
  • Committment & Loyality
  • Leadership


Deluxe Furniture has the following missions to accomplish:

  • Provide wide variety of quality furniture at an affordable price, convenient location with outstanding environment to shop in and exceptional service that will exceed customers' expectations.
  • Be a preferred employer and continuously enhance employees’ knowledge skill and attitude.
  • Take innovative approach in manufacturing and selecting suppliers while creating exclusive relationship and become efficient and profitable.
  • Expand the business to support the countries development through creating employment opportunities, environmental sustainability and providing community service.
All our products have to be made from virgin material of good quality woods, unless it’s necessary to use recycled material. And these products are mainly imported from the following countries.


Office Furniture

Metal File Cabinet

Home Furniture


High quality Office Chairs

Mesh Chairs

Dinning Tables

Standard Wooden Sofas



Vertical Blinds


Safe Box





Living Room


Living room sets

Bedroom sets

Dining room sets

Standard beds